XIANG Erping, HE Bingqin
(Jingdezhen Ceramic University, Jingdezhen 333403, Jiangxi, China)

Abstract: Explore The design strategy of outdoor ceramic public art under the guidance of Kansei engineering theory was explored. Thirty representative ceramic public art samples in the outdoor environmental space were studied. Based on the design orientation of ceramic public art, the perceptual vocabulary of typical samples was identified. With the help of perceptual engineering theory, the interview results of the audience were statistically analyzed by using semantic difference method and quantitative analysis method, resulting in the average value of perceptual vocabulary. Factor analysis and principal component analysis in SPSS were used. Six main perceptual words were obtained, including “versatility” “concreteness” “simplicity and elegance” “safety” “practicality” and “environmental protection”, which were used to guide the specific scheme design of ceramic public art. Through the in-depth study of the emotional needs of the audience, the design ideas of ceramic public art could be broadened, a more innovative and emotional ceramic public art design scheme was refined, and the ceramic public art was made more suitable for the emotional needs of audience.
Key words: ceramic public art; Kansei engineering; emotional needs; semantic difference method; functional innovation