WANG Zhihong 1, LI Feng 2
(1. Jingdezhen University, Jingdezhen 333400, Jiangxi, China; 2. Jingdezheng Ceramic University,
Jingdezhen 333403, Jiangxi, China)
Abstract: User experience design is a product of the experience economy. In the era of experiential economy, daily ceramics are no longer individual daily necessities, but are deeply integrated with usage scenarios and user environments to jointly create an aesthetic landscape of life. The emotions carried by daily ceramics are increasingly strengthened, while cultural consumption has become an important goal. Product quality is the core of high-quality development and brand building in the daily ceramic industry, while design is at the forefront of the industry chain. Under the concept of user experience design, designers deduce design creativity from experience content and goals and construct creative strategies for daily ceramics, by creating visual experiences, behavioral interaction experiences, cultural and emotional experiences and comprehensively enhancing user experience.
Key words: experience economy; daily ceramics; user experience design; creative strategy