GAO Li, KANG Xue, ZHENG Miao
(Shaanxi University of Science and Technology, Xi’an 710021, Shaanxi, China)

Abstract:  The proposal of "One Belt And One Road" national strategy provides a rare opportunity for the development of western ceramics. Yaozhou Kiln is located in Tongchuan City, Shaanxi Province, more than 70 kilometers away from Xi'an. It is an important ceramic production area at the starting point of the Silk Road. Based on the analysis of the status quo of Yaozhou Kiln ceramics and cultural and creative products of Yaozhou Kiln, the main problems existing in the design and development of cultural and creative products of Yaozhou Kiln ceramics under the background of "One Belt And One Road" was summarized and the situation faced by the design of cultural and creative products of Yaozhou Kiln ceramics under the requirements of the new era was explored. By taking advantage of the rich resources of Yaozhou Kiln's classical ceramic shape and decoration, certain feasibility for the design of cultural and creative products were proposed and the design practice of Yaozhou Kiln's ceramic cultural and creative products were perspected.

Key words:  the One Belt and One Road; Yaozhou kiln; product design; ceramics; cultural creativity