YANG Zhimin, YAN Lujia

(Jingdezhen Ceramic University, Jingdezhen 333403, Jiangxi, China)

Abstract: The aim of this article is to analyze the current situation and problems of ceramic intellectual property trading in Jingdezhen and clarify the important value of building a ceramic intellectual property trading and protection platform. The basic ideas and related contents of building Jingdezhen ceramic intellectual property trading and protection platform have been explored, while several suggestions are provided for building and improving such a platform in the future.

Key words: Jingdezhen; ceramic intellectual property; trading; protection