DENG Wenjie
(College of Humanities and Arts, Macau University of Science and Technology, Macau 519020, China)

Abstract: Jingdezhen youth group handmade ceramic design investigation has found that with the introduction of new ideas of contemporary design, handmade ceramics of Jingdezhen youth groups have already entered the development course guided by the " design subject". Whether in the context or the connotation, design is changing the traditional cultural pattern of Jingdezhen ceramic products. The collaboration of designers, producers and consumers sets a new trend for the work of ceramic design, bringing Jingdezhen handmade ceramic design into a new horizon, which not only promotes the inheritance of Jingdezhen traditional ceramic culture, but also encourages the technical innovation, thus helping maintain the sustainable practice and innovation and reconstruct the native confidence in native ceramic design.

Key words: Jingdezhen; handmade ceramic design; cultural anthropology; cultural subject