QIU Ting, HUANG Yong, XU An

(Jingdezhen Ceramic Institute, Jingdezhen 333403, Jiangxi, China)

Abstract：The fusion of culture and technology promotes the development of cultural and creative industries. As an important base for cultural creative industry, Jingdezhen ceramic cultural and creative industry has great development potential. This paper analyses the connotation and significance of the fusion of culture and technology, elucidates the interaction of the fusion of culture and technology and development of ceramic cultural and creative industry. Based on the perspective of the integration of culture and technology, this paper discusses the problems of the development of Jingdezhen ceramic cultural and creative industry such as backward technology, lack of scientific and technological innovation, intellectual property rights protection system is not perfect and the lack of talents etc., and puts forward corresponding countermeasures to promote the development of Jingdezhen ceramic creative culture industry.

Key words:  Culture; Science and Technology; Fusion; Ceramic Cultural and Creative Industry; Countermeasures