LIU Lili

（Zhengzhou University of Light Industry, Zhengzhou, Henan 450008, China）

Abstract: The development of Henan ceramic cultural industry has problems in some ways. To change this situation, we should strengthen the building of Ceramic Industrial Park, the ceramic enterprise agglomeration, strengthen the brand construction, and increase investment in science and technology; we should guide the industry with the systematic innovation theory, introduce high-tech personnel into the industry and improve the management of modern enterprises; we should implement new marketing strategies, adopt the concepts of the circular economy and sustainable development and establish modern ceramic industrial structure in accordance with the reality of this province.

Key words Henan; ceramic cultural industry; strategies