XIONG Hua

(Jingdezhen Ceramic Institute, Jingdezhen, Jiangxi 333403)

Abstract: As a world-famous porcelain city of over a thousand years, Jingdezhen has most advantageous historical and cultural resources featured by a rich ceramic legacy, local ceramic cultural tours, and emerging ceramic cultural industry. In order to create for itself a ceramics-related urban cultural brand, the city has made remarkable achievements in urban construction planning, ceramic expo organization, Jingdezhen spirit seeking and Jingdezhen Study promotion in recent years. But it has also problems yet to be solved, including obscure urban cultural identity, inefficient ceramic cultural resource integration,culture -economy mismatch, and insufficient urban culture marketing personnel. Therefore, it's necessary to develop its confidence in its urban culture, strengthen its ceramic cultural resource integration, construct ceramic -related industrial clusters, and establish personnel training platforms to further enhance the city's urban cultural brand and core competency.

Key words  Jingdezhen; ceramic culture; resource integration; urban cultural brand