ZOU Xiaosong, TAO Tao
(Jingdezhen Ceramic University, Jingdezhen 333403, Jiangxi, China)
Abstract: Jingdezhen daily-use porcelain has created a unique culture identity in history, but it is facing identity crisis in the changing process of the world ceramic pattern and its own development. Through the redesign of traditional visual symbols, the inheritance and innovation of handicrafts, and the incorporation of local elements into new designs, a connection between the historicity and modernity of identity could be established, so as to realize the identity construction of Jingdezhen daily-use porcelain.
Key words: identity; Jingdezhen daily-use porcelain; design innovation